Bespoke design rates

FOR PRINT, brand & online

Book, newsletter, magazine and print design

Imagine if you could have a reliable set of files supplied perfectly to a printer of your choice. A beautiful multiple page document that has been designed specifically for your words and perfect for your readers, with guidance each step of the way.

Hello Lovely Design and Co bespoke design can provide you with flawless files and advice so you’re in budget and on time, and looking good.

Investment from: £900

Included —

✓advice on page sizes

✓design from edited text

✓taking in of all corrections

✓proofs supplied as PDF files

✓print ready PDFX file

✓ebook or interactive online versions

✓image research

✓managing illustrations

✓prelims & end matter

✓back cover & spine design

✓source files on request

✓series design

Thank you for all your effort, suggestions, patience and skill in creating our poetry book. It’s just what we were after!
— Naomi Kaye, The AJR

Bespoke website design

If you want your website to bring you joy and customers, but you’re not feeling the love right now, let’s solve that together and bring some sparkle and clients into your life.

Your website is so much more than a pretty design. It’s your chance to engage your customers. You can use your website to streamline your workflow so you spend less time in your business and more time growing it.

I can collaborate with you and you take your website from the homepage and beyond using planning and understanding of user experiences.

Let’s convert enquiries to business by paying attention to the customer journey

Investment from: £5,000

Included —

✓site strategy & SEO plan

✓site content plan

✓SSL security

✓Connecting socials and emails

✓ecommerce

✓site design, CSS coding and image advice

✓regular check-ins and retainer plans

✓site testing

✓go live and launch

✓one month of free support

✓ a pre-recorded video at handover

Branding and social media design

Branding packages include all my expertise after many years of experience creating bespoke logos and branding for a wide range of businesses. You will receive selections created by hand drawing and digitising in Adobe Illustrator. Files are handed to you ready to load into Canva or use with third-party suppliers. Payment plans to suit milestones are available.

Investment from: £1,500

Included —

✓full brand toolkit

✓branded collateral design

✓branding guidelines

✓logo in EPS, JPG and PNG formats

✓accessible and inclusive design

options and variations —

✓canva or Adobe Express support

✓social media templates

✓logo or branding refresh

✓branding guide creation

✓website updates

LET'S CONNECT

Tell me more about your vision.

Step by step

01 / DISCOVERY & BRIEF

A discovery call is the first part of the design journey. We’ll meet for 15 minutes online via Zoom to talk about your project. It’s your dedicated time to ask me about Hello Lovely & Co. You are invited to share your plans, ideas, milestones and budget. If we agree it’s a good fit, I’ll invite you to complete a brief online to jot down your ideas.

02 / PROPOSAL

The proposal is bespoke to your project and based on our discovery call and brief. The proposal will cover a breakdown of fees with details of extra package that I believe are helpful. Once agreed, you’ll be invited to secure a space with a deposit and we’ll sign the contracts and agree a schedule of works.

03 / CREATION & DELIVERY

I’ll gather the team required and create the concepts through to delivery. At each step, I’ll be with you to give you all the support you need to accomplish your creative goals and cheerlead you. After launch I’ll ask you for some words for a case study which will feature in Gorgeous, on socials and this website.

FAQ

  • Absolutely fine. A discovery call is perfect for this as we can explore your ideas and talk about the project to get some solutions.

  • It’s not easy to pin down the rates for a graphic designer. We will all price differently according to skills and experience.

    A survey of designers by Beyond the Book from 2020 suggests that junior designer day rates were £280 per day and senior/art director roles were upwards of £600 at that time.

    I prefer to agree prices by the project.

    This is because many projects require my skills from different disciplines of design. You get one set fee for the entire scope of the work, so you always know the exact cost and exactly what’s included. There are no hidden fees or nasty surprises — if your project starts to stray into ‘scope creep’, I’ll always let you know first.

    My fees include planning, development, project management and three revision stages (or proofs), Zoom calls and a whole load of other relevant skills that I’ve gained over the years including scheduling, fonts and colours.

    I offer payment plans around milestones.

  • Possibly. It depends on the software, fonts and copyright ownership. The best option is to book a discovery call to talk about what you need or pop me an email with more details.

  • No professional gives away their work free. I am no different. To provide free work means charging other clients more and equality matters more.

    Design created for a pitch isn’t 100% perfect, it’s completed to ‘win’ not to meet the needs of the business, product or service through the tested methods of a good relationship, a collaborative brief, research and communication.

    Selecting a designer or any service because they provide free or low cost work maybe cheaper upfront but the work is superficial and lacks the talent and depth of skills. Many studios may ask the intern or junior team member to work on pitches which can be unethical if they are unpaid or on low wages. Free work contributes to unethical wages and a cost of living crisis.


  • Hello Lovely and Co is a member of Ecologi and supports The Big Issue. The studio is run on power from Good Energy and I'm personally proud to be flight free for ten years.

  • Yes, I can offer production editing, image research and illustration commissioning.

LET'S CONNECT

Tell me more about your vision.