Design Top Tips

Explore quick tips and advice on design including branding and fonts to social media, book design, publishing and website design

Berenice Howard-Smith Berenice Howard-Smith

How do you know if your words are consistent, precise, and engage the reader?

How do you know if your words are consistent, precise, and engage the reader? If you’ve been working on your words for some time, you may be too close to tell. This new guide is an example of how not having an editor can lead to scope creep. It’s from a project I worked on a few years ago, and a great example of when an honest appraisal can be useful and why working with an experienced designer is a benefit.

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Berenice Howard-Smith Berenice Howard-Smith

How headings improve the user experience

Imagine trying to read a book or a website without any headings. How would you know when you had started a new chapter or new section? It’s easy to get into a tangle with headiings, and this post shares a useful tip on how to get them in order to help your audience.

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Berenice Howard-Smith Berenice Howard-Smith

Investing in print design

For work that's been around for longer and requires professional touches because the audience is investing more time, effort, and money, I advise using specialist software. Often, it's only when a book is out there and readers give feedback that authors appreciate that book page design is specialist.

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Does perfection really matter?

I was talking to a copywriter client last week about his website, which we are in the process of creating, and he happened to say hard it was writing his own words. I hear this a lot and it’s the same for me with my promotional work and this website. When you go public it’s scary isn’t it?

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