The patchwork problem can rapidly unravel any business, be that solo, small, medium or large. Someone may have a logo they quite like, a website that doesn't quite match it, a PDF download they're a bit embarrassed by, and a vague sense that none of it quite adds up to the impression they want to make. Each piece was a separate decision, made at that moment, and often under some kind of time pressure. The result is an identity that exists in parts rather than as a whole.

If you're thinking about working with a designer and wondering where AI fits in, this post is for you. AI is everywhere right now, and the conversations around it in writing forums range from enthusiastic to outright hostile. I want to give you an honest answer. One that's useful whether you're self-publishing a book, building a website, or figuring out your business for the first time.

Do you have an PSD that won’t open? Have you ever wondered when you should use a JPG instead of a PNG? Here’s a quick guide on what file type and where to use it.