Do you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?

How do you know which is best for the work you’re doing? In general, there are graphics formats suitable for printing which have a higher resolution and those for on-screen viewing or online publishing. Within each group, there are also formats that are better than others for the same task. Here’s the Hello Lovely run down on file types.

A brandmark is a symbol that sits with a brand. Some brand are typographic based such as the Science Museum. Find out more about logos..