Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.

I believe in having systems for everything, and this is my branding design process explained. It’s helpful for clients and any creatives who are curious about workflow.

Redesigning your website is always a bit more complex than a few simple commands. In this Tips and Tricks I give a brief guide to the prep work for redesigning a WordPress website.

Fluid Engine is Squarespace’s new editor for all 7.1 websites. It’s a content editor which uses regular page sections with a range of blocks. The concept is that it allows more flexibility in website design by allowing the creator to resize, overlap and have more freedom with the structure of a web page.

Do you have an PSD that won’t open? Have you ever wondered when you should use a JPG instead of a PNG? Here’s a quick guide on what file type and where to use it.

Launching new website or a rebrand is exciting and a bit overwhelming too. Here’s some tips from me on how to create some interest around the reveal to help you get noticed.

Copyright and licensing of original design and illustration work is complex. There's no one size that fits all when it comes to pricing. What works for one creative may not work for another. Illegal use of images leads to distrust but when an agreement is done well then the rewards are great. The client receives something original and the creative is paid fairly; both can take pride in the outcome. This is a brief run down of common terms and licence maths. Yes, maths!

Most designers should have a process they follow to get the best results for their clients. I love a good workflow and if you’ve worked with me, then you’ll appreciate my nerdy love of a schedule. Writing this blog post is useful to set the scene. I hope you find it useful.