Design Top Tips

Explore quick tips and advice on design including branding and fonts to social media, book design, publishing and website design

Fonts, Design career Berenice Howard-Smith Fonts, Design career Berenice Howard-Smith

How do I know what fonts to use?

Fonts must be evaluated against the rest of your content and there are some easy questions to help you, the sort that I would ask you and, if you need support, detangle with you to get the perfect font for your brand, book, website or social media. Read on to get the secret ingredients!

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How to brief illustrations and photos

Many projects that I work on contain requests for photos or illustrations. Managing these is important from the start, as assets can easily stack up and it can be confusing. It’s not a post about gorgeous design but, like beautiful creations, it’s really useful!

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Social Media Design Berenice Howard-Smith Social Media Design Berenice Howard-Smith

Design a carousel

Have you seen those nifty slides which are appearing all over LinkedIn? If you head over to Canva, pop in some text into a Instagram post template, export to a PDF - job done. Sort of. This post is a carousel with tips on how to design one so you can avoid the most common mistakes.

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Building trust with design consistency

Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.

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