Creative Journal

Advice on creating a design business, how to be a designer and ethical and legal issues

Berenice Howard-Smith 2/10/19 Berenice Howard-Smith 2/10/19

Does perfection really matter?

I was talking to a copywriter client last week about his website, which we are in the process of creating, and he happened to say hard it was writing his own words. I hear this a lot and it’s the same for me with my promotional work and this website. When you go public it’s scary isn’t it?

Berenice Howard-Smith 12/16/18 Berenice Howard-Smith 12/16/18

How to use fonts to create the right reaction

Fonts and how they are used is so important to setting the scene. This goes for memes, websites, print, branding… anywhere you write words and that’s a lot of places. Typography and the way it’s used is always a key part of the branding process

Berenice Howard-Smith 10/31/18 Berenice Howard-Smith 10/31/18

A-Z of book publishing: learning about design

If a book is well written, it deserves the investment of design. Reader inattention can be avoided with the thoughtful and careful consideration of an experienced book designer.

Berenice Howard-Smith 10/1/18 Berenice Howard-Smith 10/1/18

Ask The Expert: Book design

“Drive The Network asked award-winning creative and designer Berenice Smith of Hello Lovely to answer questions about how to design a book. There’s a lot more to it than we thought!”

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