Creative Journal

Advice on creating a design business, how to be a designer and ethical and legal issues

Berenice Howard-Smith 6/15/26 Berenice Howard-Smith 6/15/26

The Crystal Goblet: Book Review

“The type which, through any arbitrary warping of design or excess of ‘colour’, gets in the way of the mental picture to be conveyed, is bad type.” Why The Crystal Goblet and the work of Beatrice Warde is still relevant to creative practice.

Cultural and global design

Working with clients from across the world on their designs can be a different experience to working in your own language. Here’s a few things I’ve learned when collaborating with teams and clients that are international, in honour of International Design Day!

How to use fonts to create the right reaction

Fonts and how they are used is so important to setting the scene. This goes for memes, websites, print, branding… anywhere you write words and that’s a lot of places. Typography and the way it’s used is always a key part of the branding process

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